Mobile World
As we know that price of apple’s product and everyone can’t afford these afford it like a man earns 10,000 per month and decide to buy a good quality iPhone like Xr then he want to save it salary for 6 months with spending any money. Hence, you can see that how much apple products are expensive? Price of a iPhone Xs max is start from 96,000 and goes to even 1,44,000 and price of MacBook is even starts from 46,000 and goes to 2,39,900. In 2018, 39 million smartphones sold in India but apple didn’t get too customers much because apple charges twice what customers willing to pay. Most of smartphones (75%) sold are in under $250 but apple cheapest iPhone SEs comes in $250 and iPhone 7 comes in price of $550. There are some reasons why apple products are expensive? And apple also earns too much profit from their mobile like apple takes 60% profit from selling their single iPhone and comes in 1st place in profit taking and Samsung comes in 2nd place by taking 25% in profit and Xiaomi takes only almost 3% to 4% as profit and that is why he sells more but there are many reasons behind selling high volumes?. Import taxes on apple product is also makes them expensive and import duty ranges from 15% to 20% on different products and China also takes much tax from Apple and make production costly but iPhone also make cheaper iPhone in 2020.
WHY APPLE FAILS IN INDIA? HOW IT
CAN RECOVER?
Apple is the
first company which ever reached the value of $1 trillion and brand name and
value is too good also but from 2018, its market share goes down like 48% to
40% in America and from 2% to 1% in India and that indicates very bad position
in India but why fails in India? And how can it recover? We also know that even
in china apple position is suffering because it comes to 10.2% market share in
china and also drop down to 7.4% in Q1 2019 and update on 27 july,2019 Q2
results said that Xiaomi still in no. 1 position with 28% market share. Hence,
there are some questions why apple fails? There are some major five reasons why
apple fails in India?
price of their product
As we know that price of apple’s product and everyone can’t afford these afford it like a man earns 10,000 per month and decide to buy a good quality iPhone like Xr then he want to save it salary for 6 months with spending any money. Hence, you can see that how much apple products are expensive? Price of a iPhone Xs max is start from 96,000 and goes to even 1,44,000 and price of MacBook is even starts from 46,000 and goes to 2,39,900. In 2018, 39 million smartphones sold in India but apple didn’t get too customers much because apple charges twice what customers willing to pay. Most of smartphones (75%) sold are in under $250 but apple cheapest iPhone SEs comes in $250 and iPhone 7 comes in price of $550. There are some reasons why apple products are expensive? And apple also earns too much profit from their mobile like apple takes 60% profit from selling their single iPhone and comes in 1st place in profit taking and Samsung comes in 2nd place by taking 25% in profit and Xiaomi takes only almost 3% to 4% as profit and that is why he sells more but there are many reasons behind selling high volumes?. Import taxes on apple product is also makes them expensive and import duty ranges from 15% to 20% on different products and China also takes much tax from Apple and make production costly but iPhone also make cheaper iPhone in 2020.
Low-level advertising
Apple starts
taking attention on India and making cheaper iPhones for china and India. Apple
gave shock to everyone by increasing its advertising budget to the 50% and
reaches to the $1.8 billion but there are small portion spend on India like low
no. of Ads in india and online marketing or opening apple card facility in
india and open an apple store in india. But recently apple understands that
india is huge market for them and creates billion for them and that is why they
start resembling their iPhone in Bengaluru and try to manufacture their all
products in india for their global market. So, if you want to work in apple
then research on it. I recently said that making iPhone in china makes them
costly and drop-down their sales also. You can see many posters of Vivo and
OPPO in roads and many corners and they open many stores in even low tier
cities or in areas but apple didn’t do this and those customers who want to
experience apple live, they didn’t have this opportunity and most people didn’t
have information about iPhone like in rural areas or even in cities like my
friend but truly high prices give you high quality product like I buy a iPad
and it works very good. So, if you want to buy iPhone then you must because
there are advantages of iPhone over Android. Apple thinks that their brand name
creates customers for them but apple didn’t create. Hence, apple learned that
creates cheaper phones for india and china because apple loses its Chinese
market also. Good luck to apple.
Price for app
If you ever
use apple apps like iTunes, iMovie or apple maps then you can see that most
song in the iTunes are come in price and you can also take subscription for
these songs. Apple movie also takes too much money for any movie and there is less
no. of original shows in iMovie but apple recently launch their 6 original
shows and spend $6 billion on it. That means apple also takes money by their
apps for no Indians no want to pay because buying an expensive and then spend
for apps is ridiculous and this also give apple a negative review between
indian peoples. App stores also charge money for apps but most popular apps are
always free so don’t worry but this also a security like you can’t download any
app from third party app. Hence, no virus come through any third party app and
apple also give privacy more than android phones but recently some issues are
in this matter and apple promise to fix this issue in their latest update IOS
13.1. Like android, IOS is not free software and if you buy any apple phone
then you pay almost $10-$15 for IOS but IOS is the most powerful software of
smartphone. Hence, relaxed and don’t regret about this because IOS is the soul
of iPhone and App store doesn’t take any harmful and virus app like Google play
store.
Less innovation
If you ever
see iPhones then you notice that their internal features are very good but their
camera and SIM-ejection slot have only one SIM card slot space but Indians needs
two SIM card plot and this creates big problem and features like pop-up camera
and fast charging is currently missing like apple give only a 5-watt charger
with iPhone Xs max but apple promised to give fast charger with brand new
iPhone 11 but still have the problem with flash charger because most device
uses TYPE-C charger but apple didn’t and apple also didn’t use 3.5mm jack and
apple give too much excuse for this problem and if you want to use 3.5mm
headphones then you need buy a gadget for this purpose. Airpods and apple
pencils still come with very high price. Camera of iPhone Xs is not have better
night mode camera than competitors but apple fix this in there new iPhone 11
and made their phones best for camera and video but apple still have very good
camera and graphics and security is also advanced in their phone and MacBook
with T2 chip in their MacBook. Siri also have problem in recognition of Hindi
ascent and apple maps also have some default with providing location in India.
Too much competitors
There are
many competitors in India like xiaomi, Samsung, Lenovo and Dell etc. they
create problem because they provide what customer needs in very low price
compared to apple and they also spends too much money on advertising and
provide different for different needs and cost of android is also negligible
and better facilities in cheap price like Redmi note 7 and many others but they
also creates high price and performance products like apple which also give
faster performance than apple. But most people buy apple because it gives
advance security and performance than other and apple phones and laptops also
doesn’t lag after too much use also like apple iPad pro 2018 runs real adobe-Photoshop
and many more unique features if you use apple then you can experience.
Conclusion: Apple still has many problems and
also has some other and better competitive advantages over their competitors.
But apple understand these problems and try to tackle these by manufacturing
cheaper iPhones and who knows that after some years, apple launch some special
apps for india but people still want to buy apple products because they
attractive and give better performance in long run like no lags and security
advantages and it give you very good services during warranty period. If your
product is out of warranty then apple charge too much money for repair their
products like my friend’s iPad pro back get break and apple charge 70,000 for
replacing new back panel and this is ridiculous. But apple grow and tackle these
problems also. Because apple can’t ignore India because apple plans to setup
their industry in India and India is 2nd largest market of
smartphones.
THANK YOU
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